, an influencer-marketing databaseĪ musician and content creator himself with millions of followers, Hollens has invested in a handful of creator-economy startups over the years, such as Patreon back in 2013 when the subscription startup launched.Club.fans, a fandom management platform.
Now an M&A advisor to Jellysmack, Amsellem still has his eyes set on growing the creator economy, and when angel investing, looks for founders who have passion, clarity of vision, and deep insights, he told Insider.Īmsellem wrote: "I'm looking for creator economy founders that understand the fat-tail dominated nature of the creator economy and decide to either 1) go fat-tail first and claim a rev-share with the top 1% of creators to then go long-tail second and invoice a SaaS-fee and benefits from distribution and data advantage or 2) go long-tail first, and target consumers in general with a marketing advantage to call them creators, because everyone wants to be treated as a creator." Note: The angel investors are listed in alphabetical order by last name.įrom cofounding a music label to taking on a role as VP of community at Jellysmack, Amsellem has dipped his toes in several corners of the broader creator economy and media industry.
Here are 11 angel investors funding the creator economy in 2023: We considered factors like the investor's relative focus, number of investments in the space, and impact on the creator industry as a whole.
This list was determined by Insider based on our reporting and the nominations that we received. Insider is highlighting 11 angel investors who have backed creator-focused startups between 20. Who are the most influential angel investors in the creator economy in 2023? Angel investors instead are able to invest their own dollars directly into a company at their own pace. Unlike bringing on venture capital firms or other institutional investors, "there's not five rounds of calls and meetings and diligence," Samaraweera said. "I'm constantly sliding into people's LinkedIn DMs - and that's honestly been a great help for me, whether it's finding investors, finding mentors, finding sponsors." "Form personal connections and try and shoot your shot," said Ayomi Samaraweera, founder of creator support platform Canopy. Though angel investors can be very helpful, finding them can be daunting, especially for a first-time founder. "The premise can change, but if it's a qualified team with previous experience working with creators or creating, we'll bet on that." "Team matters more than anything," Eric Wei, cofounder of Karat and a former Instagram staffer, said about evaluating whether he will angel invest in a startup. Karat's own founders, too, have turned to angel investing. In 2022, Karat even invited creators to participate in a "Shark Tank"-inspired event where they could invest in startups. This story is available exclusively to InsiderĪnd start reading now.
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